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Research papers

The impact of ethic marketing for a banking business

This paper presents the innovative strategy of GWK, an important Dutch banking business. It demonstrates that small target groups can also be beneficial if there is a good combination between a specific product, like Western Union, and a specific...

Catalogue: Ethnic Marketing 2000
Authors: Cees van Eijk, Monique van der Plas
July 1, 2000
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Citation

van Eijk and van der Plas (2000a, July 01). The impact of ethic marketing for a banking business. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-impact-of-ethic-marketing-for-a-banking-business